SMART MARKETING

Display Advertising.

Promote your business on the world’s most popular display network – from Yahoo to New York Times.

Engage with website and app users

You may have a great business, and website, but without potential customers being aware of this and having an easy way to click through and contact you, you may not be generating the amount of interest you could be.

Yet every day, thousands of potential customers are browsing websites across the internet, and there is a simple way of getting your message in front of this audience – Display advertising.

Display adverts, such as great-looking banners, are a great way of getting your message on these sites in order to drive awareness of your business, and clicks to your website. Display programmes are also particularly useful for driving previous website visitors back to your site when they’re ready to buy.

What is Display Advertising?

Display advertising is the use of text combined with visual images, video, graphics and more to create eye-catching online adverts. These are then placed in a series of designated ‘slots’ across the web, encouraging users to click through to a certain website, interact with the ad in some way or purchase a certain service or product. Advertisers use online promotional networks to create and publish their ads, which can be shown on any website that’s signed up to the network.

The visual nature of the ads can attract the attention of the audience and all display advertising tends to serve one of three purposes:

  1. Brand awareness – to increase and maintain your company’s online visibility
  2. Acquisition – to encourage a direct action, like ‘buy now’ or ‘click here’
  3. Retargeting – reaching back out to people who have already visited your site, inspiring them to return.

Display ads can generally be bought on a cost-per-impression (CPM) basis where you pay every time the ad is shown, or on a cost-per-click (CPC) model where you only pay when someone clicks on your banner ad.

Cookies across the internet collect data on how web users are browsing, where they’re based, what their interests are and so much more.

Display advertising uses this information to target your ideal audience with your ads – you just need to set up a campaign and select the options that best suit your business. Then you can show the right kinds of adverts to your ideal audience in the places on the web they’re most likely to visit, whether that’s editorial or news sites and blogs.

There’s a host of different types of display ads you can use to reach potential customers. For example:

  1. Banner ads – usually image-heavy ads that tend to sit across the top or down the sides of a web page
  2. Rich media – often requiring a level of user participation, your audience can interact with the advert as well as clicking through to your site
  3. Native ads – these fit to blend seamlessly with the websites they appear on, often looking like part of the original site

So why might display ads be the best approach to promote your business or drive traffic to your site? Here are just a few of the benefits:

  1. Flexibility: choose the format and style that best suits your company – the opportunities are endless and you can be as creative as you’d like
  2. Targeting: make sure only the right people are seeing your ads with careful targeting – it means it’s useful to your audience and you’re less likely to waste ad spend
  3. Reach: you can access people across a number of popular sites and in a variety of different ways
  4. Measurability: review your campaigns as regularly as you like to gain an understanding of which ads are performing well and tweak any that aren’t providing results
  5. Awareness – don’t wait for people to search for you or your products, but create awareness and desire with your target audience
High Conversion

Special Location Targeting

Target to as specific audience as possible. Ex. People aged 30-35, interested in Insurance, who also have a kid and goes to work at Wall Street. Every One.

Optimisation

Hourly Optimisation

Our special Machine Learning algorithm reoptimises budget to the channels that perform the best to ensure that your budget is spent wisely. Every Day.

User Friendly

30 Seconds

All it takes is 30 seconds for you to start a campaign and generate leads for your business. Have a god's eye on your campaigns. Every Second.

Target any or all 100,000+ neighbourhoods spread across the US and UK.

Smart Marketing is a fully managed blended advertising solution that drives clicks to your website and calls to your business using social media, search and display network, all working together to help maximise the return on your investment.

SmallRank Network

M+

Daily Active Users

%

Active Purchasers

%

Avg. Conversion Rate

$0.

Avg. CPC

As per SmallRank Internal Survey, 2021

How does Smart Marketing works?

Smart Marketing uses machine learning to monitor click volumes, conversion rates and cost per click to ensure budget is optimised for quality clicks and continues to optimise over time, helping you get the best return on investment.


Get Started

Your budget is spread across each of the different digital channels.



Optimisation

After every 24 hours period, our algorithm combines data and computes results.


Magic

With machine learning algorithms, the budget is optimised to get more results.

All in one solution

A one stop shop for marketing.

You get a complete marketing package with Smart Marketing

Channels

Google Network

Facebook Network

Microsoft Network

SmallRank Network

Budget & Creatives

Shared Channels

Daily Bid Optimisation

Ad Consistency

Unlimited Ad Refreshes

Targeting

Special Locations

Focused Keywords

Interests & Identity

Heavy Retargeting

Others

Call Tracking

Conversion Tracking

Location Extensions

Sitelinks

Why wait?

Let’s get you some customers.