
SMART MARKETING
Display Advertising.
Promote your business on the world’s most popular display network – from Yahoo to New York Times.
Simplify your workflow in minutes.
Simplify your workflow in minutes.
Promote your business on the world’s most popular display network – from Yahoo to New York Times.
You may have a great business, and website, but without potential customers being aware of this and having an easy way to click through and contact you, you may not be generating the amount of interest you could be.
Yet every day, thousands of potential customers are browsing websites across the internet, and there is a simple way of getting your message in front of this audience – Display advertising.
Display adverts, such as great-looking banners, are a great way of getting your message on these sites in order to drive awareness of your business, and clicks to your website. Display programmes are also particularly useful for driving previous website visitors back to your site when they’re ready to buy.
What is Display Advertising?
Display advertising is the use of text combined with visual images, video, graphics and more to create eye-catching online adverts. These are then placed in a series of designated ‘slots’ across the web, encouraging users to click through to a certain website, interact with the ad in some way or purchase a certain service or product. Advertisers use online promotional networks to create and publish their ads, which can be shown on any website that’s signed up to the network.
Why use Display Advertising?
The visual nature of the ads can attract the attention of the audience and all display advertising tends to serve one of three purposes:
How does Display Advertising work?
Display ads can generally be bought on a cost-per-impression (CPM) basis where you pay every time the ad is shown, or on a cost-per-click (CPC) model where you only pay when someone clicks on your banner ad.
Cookies across the internet collect data on how web users are browsing, where they’re based, what their interests are and so much more.
Display advertising uses this information to target your ideal audience with your ads – you just need to set up a campaign and select the options that best suit your business. Then you can show the right kinds of adverts to your ideal audience in the places on the web they’re most likely to visit, whether that’s editorial or news sites and blogs.
What are different types of Display Advertising?
There’s a host of different types of display ads you can use to reach potential customers. For example:
What are the benefits of Display Advertising?
So why might display ads be the best approach to promote your business or drive traffic to your site? Here are just a few of the benefits:
Target to as specific audience as possible. Ex. People aged 30-35, interested in Insurance, who also have a kid and goes to work at Wall Street. Every One.
Our special Machine Learning algorithm reoptimises budget to the channels that perform the best to ensure that your budget is spent wisely. Every Day.
All it takes is 30 seconds for you to start a campaign and generate leads for your business. Have a god's eye on your campaigns. Every Second.
Smart Marketing is a fully managed blended advertising solution that drives clicks to your website and calls to your business using social media, search and display network, all working together to help maximise the return on your investment.
Cities
Areas
Customers
Daily Active Users
Active Purchasers
Avg. Conversion Rate
Avg. CPC
As per SmallRank Internal Survey, 2021
Smart Marketing uses machine learning to monitor click volumes, conversion rates and cost per click to ensure budget is optimised for quality clicks and continues to optimise over time, helping you get the best return on investment.
Your budget is spread across each of the different digital channels.
After every 24 hours period, our algorithm combines data and computes results.
With machine learning algorithms, the budget is optimised to get more results.
You get a complete marketing package with Smart Marketing
Google Network
Facebook Network
Microsoft Network
SmallRank Network
Shared Channels
Daily Bid Optimisation
Ad Consistency
Unlimited Ad Refreshes
Special Locations
Focused Keywords
Interests & Identity
Heavy Retargeting
Call Tracking
Conversion Tracking
Location Extensions
Sitelinks
Let’s get you some customers.