
SMART MARKETING
Pay-Per-Click (PPC)
Advertising.
Promote your business when people are actively searching on Google and Bing.
Simplify your workflow in minutes.
Simplify your workflow in minutes.
Promote your business when people are actively searching on Google and Bing.
Pay-Per-Click advertising (PPC) is a great way to help your business appear prominently in relevant search results, on major search engines such as Google and Bing.com.
Having a great website without driving visitors is like owning a sports car with no petrol. Every day your website goes without visits is another day you’re not making the most of your investment.
With it becoming harder and harder to stand out in search engine results organically, it’s important to consider the paid-for alternatives, if you want to drive traffic and revenue to your business.
What is PPC Advertising?
PPC advertising platforms like Google Ads (previously called Google AdWords) allow you to bid against competitors for a place in the coveted “sponsored ads” areas in search engine results. This helps you to get in front of thousands of potential customers instantly, and take them straight to your website to buy your products and services.
How does PPC Advertising work?
Your ad will appear in search results based not just on your bid, but a number of other factors including the quality and relevance of the web page it’s linking to. This means that if your page is of a good quality and the search engine thinks it’s the best result, you could still appear above a competitor even if they bid more than you. You only pay when someone clicks on the ad to come to your website, hence “pay per click”.
Factors to consider when running a PPC campaign include:
Why use PPC Advertising?
There are many great benefits to using Pay-Per-Click advertising to drive more traffic to your site, including:
PPC Terms Explained
Pay-Per-Click advertising includes a lot of jargon and many terms you may not recognise – here are some of the important ones you may come across:
Target to as specific audience as possible. Ex. People aged 30-35, interested in Insurance, who also have a kid and goes to work at Wall Street. Every One.
Our special Machine Learning algorithm reoptimises budget to the channels that perform the best to ensure that your budget is spent wisely. Every Day.
All it takes is 30 seconds for you to start a campaign and generate leads for your business. Have a god's eye on your campaigns. Every Second.
Smart Marketing is a fully managed blended advertising solution that drives clicks to your website and calls to your business using social media, search and display network, all working together to help maximise the return on your investment.
Cities
Areas
Customers
Daily Active Users
Active Purchasers
Avg. Conversion Rate
Avg. CPC
As per SmallRank Internal Survey, 2021
Smart Marketing uses machine learning to monitor click volumes, conversion rates and cost per click to ensure budget is optimised for quality clicks and continues to optimise over time, helping you get the best return on investment.
Your budget is spread across each of the different digital channels.
After every 24 hours period, our algorithm combines data and computes results.
With machine learning algorithms, the budget is optimised to get more results.
You get a complete marketing package with Smart Marketing
Google Network
Facebook Network
Microsoft Network
SmallRank Network
Shared Channels
Daily Bid Optimisation
Ad Consistency
Unlimited Ad Refreshes
Special Locations
Focused Keywords
Interests & Identity
Heavy Retargeting
Call Tracking
Conversion Tracking
Location Extensions
Sitelinks
Let’s get you some customers.