SMART MARKETING

Social Media Advertising.

Promote your business on the world’s most popular social media networks.

Attract new customers with
social media

With a captive audience comprising much of the US population, you can be certain that potential customers are browsing social media networks nearly every day. So if you’re not advertising on social media, and only relying on single advertising channels such as PPC or Display advertising to drive visits to your website, you’re potentially missing out on more customers everyday.

However, setting up and managing ad campaigns on social media can be complex, time-consuming, and expensive if you’re not an expert.

What is Social Media Advertising?

With social media advertising, you’re placing your adverts within social media feeds, such as Facebook or Instagram. Your ads can use a range of different formats, from simple text to videos or creative animations, and will be marked with an ‘ad’ or ‘sponsored’ icon.

Though many big brands use social media advertising, it’s a valuable and affordable marketing channel for small businesses too. It’s ideal for targeting specific audiences, increasing your reach, promoting offers, and launching new products. All in all, social ads are a great way to build awareness of – and drive web traffic to – your business.

Though social ads appear within users’ social media feeds, they behave slightly differently to regular, non-sponsored social posts. Normal posts that you make on your channels will generally only appear in the feeds of your existing followers, limiting you to current customers and fans of your brand. Social ads, however, are based on user demographic information like location, age, interests and so on, meaning your ads can be displayed to people who may not necessarily be following – or even previously aware of – your business or company. This makes social media advertising a great way to expand your existing social reach and find new potential customers. Social ads are conceptually very similar to display ads; the difference being that they appear on social networks rather than across the internet. Many social networks allow for a choice between a CPM (cost per mille) fee structure where advertisers pay a fee for a certain number of impressions, or a pay-per-click structure where you pay the social network a fee every time someone clicks on your advertisement.

There are many reasons you should be investing in social media ads – here are just a few:

  1. Popular – there’s no denying the increasing popularity of various social media networks, each of which appeals to a different demographic and provides an excellent space to reach your audience. Plus, these audiences are highly engaged, spending many hours a week on their chosen network
  2. Targeted – not only can you pick the social network that most suits your product or audience, but within that channel, you can also carefully target your ads to users based on specific features from location to hobbies. As a result, you’re appealing to the right people in the best locations online and not wasting ad spend on an audience that isn’t relevant to your offering
  3. Measurable – as with a variety of online advertising, you can easily track the success of your ads, giving you the freedom to tweak, rework or provide more budget as you go
High Conversion

Special Location Targeting

Target to as specific audience as possible. Ex. People aged 30-35, interested in Insurance, who also have a kid and goes to work at Wall Street. Every One.

Optimisation

Hourly Optimisation

Our special Machine Learning algorithm reoptimises budget to the channels that perform the best to ensure that your budget is spent wisely. Every Day.

User Friendly

30 Seconds

All it takes is 30 seconds for you to start a campaign and generate leads for your business. Have a god's eye on your campaigns. Every Second.

Target any or all 100,000+ neighbourhoods spread across the US and UK.

Smart Marketing is a fully managed blended advertising solution that drives clicks to your website and calls to your business using social media, search and display network, all working together to help maximise the return on your investment.

SmallRank Network

M+

Daily Active Users

%

Active Purchasers

%

Avg. Conversion Rate

$0.

Avg. CPC

As per SmallRank Internal Survey, 2021

How does Smart Marketing works?

Smart Marketing uses machine learning to monitor click volumes, conversion rates and cost per click to ensure budget is optimised for quality clicks and continues to optimise over time, helping you get the best return on investment.


Get Started

Your budget is spread across each of the different digital channels.



Optimisation

After every 24 hours period, our algorithm combines data and computes results.


Magic

With machine learning algorithms, the budget is optimised to get more results.

All in one solution

A one stop shop for marketing.

You get a complete marketing package with Smart Marketing

Channels

Google Network

Facebook Network

Microsoft Network

SmallRank Network

Budget & Creatives

Shared Channels

Daily Bid Optimisation

Ad Consistency

Unlimited Ad Refreshes

Targeting

Special Locations

Focused Keywords

Interests & Identity

Heavy Retargeting

Others

Call Tracking

Conversion Tracking

Location Extensions

Sitelinks

Why wait?

Let’s get you some customers.